Pricing Plans

Email marketing involves using email messages to communicate with consumers about your brand’s products, services, special offers, news, and more. A consistent email marketing strategy allows brands to stay in contact with their consumers between purchases in order to keep them updated and engaged. Emails are also a great way for brands to build a nurturing relationship with leads and convert them into paying customers.

Welcome emails are typically the brand’s first communication with the user after subscribing to the email list – the goal is for the brand to get to know the user, and the user to get to know the brand. Promotional emails provide an opportunity to showcase any products, services, or events. Newsletter should be sent on a monthly or quarterly basis to update your audience on the latest brand happenings. Brands can also use email marketing tactics to connect with users on social media, re-engage with lapsed consumers, and share post-purchase information.

Email segmentation is the process of splitting up your brand’s email list into smaller groups in order to send highly targeted emails. Every brand is different, so it makes sense that the ways in which they segment their email lists will be different depending on needs and marketing goals. However, there are a few categories every brand should be segmenting, including new subscribers, interests, demographics, activity, email preferences, purchase history, and level of activity.

There is no right or wrong length for an email. If you are sharing a monthly newsletter, this is a great opportunity to share a variety of content, including announcements, upcoming events, or other important information.

Businesses can also take advantage of the one-column format to share a single piece of content. This minimalist format is highly readable and aesthetically-pleasing, which is to capture the attention of the viewer. One-column emails are perfect for sharing a blog or event invitation.

The key to getting subscribers to open your emails is by focusing on the first impression: the subject line. Since it is the only piece of content the reader sees before clicking on the email, it is their only determining factor when deciding whether or not to open the email. Just like the title of an article, the subject line must convince the reader that the information in the email will be valuable and worth their time. If not, your emails will be left unopened, resulting in unsubscribes.